Building a website is like building a physical structure or a piece of art; a cheesy statement I guess, but bloody true. Solid foundations, creative architecture, layer-upon-layer and selective touches. Before the entire solution can happen however, a concept must be born; an idea. This is what Web-Conceptions.com is all about. And being freelance, the idea comes form within.
Of course, many of us would say that web designing is this exactly this - a website concept & idea. However, I don't think this is always the case. Website concepts & ideas is truly understanding your client's business or organisation - working very closely with the client to achieve total creativity, uniqueness, functionality and in turn complete success. As freelance web designers, I believe we are in the best possible position to achieve this - a lot more flexible, personalised and customised.
As the Internet continues to expand at a pace never quite seen before, websites must quickly adapt and offer the best possible presence. Web designers/developers, freelance or not must offer the best possible solution.
Web surfers are now, more than ever, and of course forever evolving, a lot savvier. They know what they like, and they know what they don't like. Skim surfing, link, hit, move, go back, move forward, have a coffee, come back, log off, log on - you know, we all do it. It really is a mad house. And things are not going slow down, only get faster, crazier.
Your website must be found, (i.e. SEO and Internet marketing), attract attention (i.e. clear and concise titles and descriptions), and above all, hold the viewer and properly inform/serve its purpose (i.e. your design and written content). But just like the physical structure or art form, the concept and idea is what will truly ride the wave and win everything over.
A wining website concept and idea will achieve three key points:
- Allow the entire building and fabrication of the website to be smooth, consistent, balanced and in line with online targets. This includes all website-building components, such as design, development, copywriting, visual elements (pictures videos, dynamics, search engine optimisation, Internet marketing, etc.
- Captivate the imagination of your business/organisation and indeed of the web audience like no other; creativity, unique or more specifically USP (unique selling proposition), and professionalism.
- Achieve "business art" status, whereby the website has developed its own concept and brand, consistent with an overall corporate or organisational identity.
Topic: Freelance Website Concepts & Branding - a business art
Key tip: Spend plenty of time brainstorming, on your own when you can gather your thoughts, as well as with a team when you can all share ideas. Go through the entire website and plan it well; design process, content headings and content, graphics, programming and functionalities, marketing, overall online and organisational goals, targets and purpose. Then, take a break and relax for a while. Come back to it. Being fresh-minded is the most creative and clever you can be.
Relevant websites:
101 Personal Website Ideas
Where to get ideas for a niche website
How to Create a Website - Tips and Ideas
Web Conceptions Contact Details
Melbourne: +61 452 436 456
Skype: Web-Conceptions.com
E-mail: info 'at' web-conceptions.com
Website: www.web-conceptions.com
