Business & New Ways of Thinking

"Millions of people do not yet realise or know what the future holds for them. Politics alone will not manage to take them into the age of Digitization" - Chancellor Merkel at Cebit, Europe's Business Festival for Innovation and Digitization held each year in Hanover, Germany; Source: n-tv

Many parts of the population in Germany, like other European countries, seem to be somewhat unsettled by the rapidly advancing digital transformation happening. Of course it is also quite natural to resist the unfamiliar, and keep to old ways, but usually not so progressive.

Company owners, management, traditional organisations, and official supervisory boards seem to be afraid of change, of the unknown, and of new paths that require such digitization.

Indeed, many are stuck to old ways of thinking, whilst sticking to a hierarchical and inflexible management structure. Indeed, outdated and complex working systems do not so easily embrace, or rather have the capacity to meet the necessary requirements of a fast-paced and dynamic changing world. In fact they hinder it. This then limits their development, and from a business/organisational perspective, constrains growth, innovation and ultimately long term success.

In a time of speedy technological advancements, era of information revolution, and endless data, no doubt we need fluid connectivity and networking with others, together with solid communication streams. We also need to be open to and more easily adopt new ideas and creativity.

Another obstacle is when companies have internal conflicts between departments where staff are not encouraged or even allowed to get involved in other areas outside their line of work/specialistion. Author Christoph Keese summarises it nicely in his book Silicon Germany:

Specialisation: We think in specialist areas and avoid risks - Industry cannot function without special knowledge. The deeper the knowledge, the more successful the products. For digitization, however, specialization is a danger because it isolates. Horizontal networks cannot be created.

Specialisations are of course needed and a good thing, but you never know, some people might be able to contribute in different ways and create added value. It also helps keep morale high and people interested.

Language is another barrier worth highlighting here, where traditional-thinking companies neglect and as such are likely to miss major opportunities. This is quite relevant for website technology, especially in relation to web/online content and organic Search Engine Optimisation (SEO).

Understandably, the English language takes second place in Germany and throughout continental Europe. And sure, allow that to continue. However, all too often many companies/organisations that aspire to grow and target regional or international markets do not even have any English content on their website. Thus, if the content is not there, then the website has almost no chance of appearing in Google search results when a user searches in English for the product or service.

Certainly this means all English-speaking markets, including the US, the United Kingdom, Ireland, Canada, Australia, New Zealand, Hong Kong, Malaysia, and Singapore to name a few, and of course India, Pakistan and South Africa, all massively emerging markets. But also generally many other markets that are likely to use English as their international business language and when conducting a search on Google, or of course places where there is a large expat community. This includes countries such as China and the wider region of Southeast Asia, the Middle East, Africa, and even all EU-European countries, especially the Nordics and ex-British colonies/commonwealth nations.

Despite perhaps having superior products/services, as they were, as well as better processes and efficiencies in some areas, lack of digital knowhow can be, and is, a major drawback for the wider economy. If businesses and organisation in Germany, as well as in other European markets, don’t catch on and adopt such thinking of digitization, content and SEO, then they will surely be left behind.

Hence the government’s louder voice and support of Digitization and online technologies, and push to better inform companies and organisations to jump on the bandwagon and re-invent, or rather re-invigorate the existing strong industries here.

digitization  is the use of online and digital technologies to change a business model and its operations in order to provide new dynamic revenue and value-producing opportunities. It is the process of moving, at least in part, to a more digital business.

As a team, our agency supports companies and organisations enhance their online presence, rankings and results, locally, regionally, and internationally with complete and robust solutions, in website design, development, content research and writing (German and English, as well as other languages as needed), SEO, and online marketing communications. Based in the EU, Germany and Cyprus, and for the last 15 years, having worked on projects in over 12 countries in the EU, wider EMEA region and Australasia.

agency.web-conceptions.com

SOCIAL MEDIA: A CHANGING TREND

SOCIAL MEDIA IS AN IMPORTANT ASPECT OF OUR DAILY LIVES, FOR PERSONAL AND BUSINESS PURPOSES. BUT THE TYPE OF USER HAS CHANGED DRAMATICALLY, AS IS THE WAY WE ARE ACCEPTING AND USING SOCIAL MEDIA TECHNOLOGY.

No doubt about it, social media has a powerful impact and has changed the way we communicate (and do business) online. But it is also true that its use is dynamic and will continue to change, both from a technological/functional perspective, as well as psychological/behavioural. Being in touch (or even ahead) of such trends is key to yielding best results and maintaining a good reputation.

Online communications has been evolving since the very early day of the net. For us early users, we remember the days old; of bulletin boards, Netscape, mIRC, ICQ, MSN, and MySpace. During this time, it was only the more hardcore techies, ‘geeks’ if you will, that were riding this wave.

Once the Internet became more accessible and devices easier to use – laptops, mobiles, tablets, touch screens – it was adopted by a wider cross section of the community; even our oldies! Google searches became the norm, and social media platforms the main place to talk, share info, and gossip. Simultaneously, business via these communication channels grew phenomenally and became a must.

By now, almost everyone you know is on social media, with many across multiple channels – each having their favourite platform, in many ways depicting their personalities and/or lifestyles. Even those that are not so ‘active’ on social media are on there, and at least occasionally do their ‘scan’ or some sort of activity here and there.

So there is a large audience out there on social media. But at the same time, because almost everyone is now involved, the dynamics and psychological complexities of communication and ‘norms’ have also changed.

Much like travelling. When you travel alone its easy, efficient and as you want. Travelling with another person – like online peer to peer – is also quite easy and enjoyable. But add more people to the mix and things get complicated. As they say, “Two is company, three’s a crowd”; the more heads, the more ideas, the more issues.

The same holds true with social media. There are now all sorts of users. Many of who do not fully (or at all) comprehend online etiquette and likely annoy other people. I was just telling my dad the other day, stop writing your posts and comments in all caps as this means you’re shouting! His response was, “but it’s easier for me to read”. Meanwhile, we all have contacts who overdo it, posting every hour or more on every step of their day, and commenting on almost all other posts, or now more recently, hash-tagging every thought and made up phrase! Well and truly considered now as social media ‘spammers’.

Thus, because the type of social media user is growing and changing so drastically, so too are behaviours. Inevitably, this then creates a backlash and ultimately turns other users away; or at least not using it so much or in the same way. Also, because we are quickly realising how our privacy is diminishing and might be negatively impacting our lives, further concerns and security issues are being raised.

Social media must, and will quickly adapt to these growing concerns. Whether the same channels changing their approach or settings, or entirely new platforms that better accommodate the flavour of the times.

As a business, you should also try to take a more thought-out and systematic approach to managing social media channels, and communications in general to reach your targeted audience. At Web-conceptions, we stand by our motto of keeping it simple (KISS model of marketing), and not overdoing it. For instance, a few good quality posts every so often on Facebook is much better than posting so much (spamming even) to try and increase your exposure, but annoying people during the process.

Remember, once someone un-follows your page, it is almost impossible to get them back. Meanwhile, a negative thought to your brand is also not such a good thing.
Of course it goes without saying that creativity and uniqueness is also a huge bonus with your social media activity, keeping people interested, excited and better informed.

About Web-Conceptions

Web Conceptions are a boutique web development, SEO and online-digital communications agency, with over 15 year's international experience - always the same team throughout! To date, having completed projects across diverse business sectors and in over 10 countries, including throughout the EU/Europe (Cyprus, Germany, France, Greece, the UK), the Middle East, as well as in Singapore and Melbourne, Australia. The team at Web-Conceptions pride themselves on a modern professional way of working, with reliability, efficiency, friendly and honest service and advice, backed by proven results.

Main services are in bespoke, hard-crafted website development infrastructure with user experience (UX) design, more complex programming and IT integrations, custom-built Content Management System (CMS), together with organic Search Engine Optimisation (SEO) in-depth business/market research, comprehensive copywriting, and online marketing communications. A complete website and digital marketing solution to help businesses and organisations establish and grow their brand credibility and presence online.

"Our team only ever works with ONE website-SEO project at any given time, ensuring maximum attention, creativity & professionalism"

agency.web-conceptions.com

GOOGLE: More than a Search Engine

During our tour of Google European HQ in Zurich, Switzerland – the Holy Grail in our line of work – we got to see up close that Google is not only changing online technology, but also the way we think.

We all know that Google is more than just an online search engine. Now with a vast array of digital products, making our lives easier, high-tech and fun; from Google Earth, Google Drive, Maps, Translate, Ad Words, Ad Sense, DoubleClick Ad server, Analytics, Google+, YouTube, to its Android mobile platforms and so much more.
But these are the products we all now know well, using them on a daily basis. In reality, Google has given us much more than simply technology, business and fun. It has given us a new way of thinking. It has given us hope for the futuristic future and human mentality.
See, their workplace is set up in a way that encourages collective creativity and productivity through individual mindfulness and spirituality. This then translates into a new modern way of thinking. And indeed one that has proven to be (greatly) successful, and leading the way. Of course many companies have now followed suit.
I still remember well when Google truly exploded on to the international scene. It was when their working environment was exposed to the world. A perfect balance of work and leisure, and on your own terms, i.e. take time off from your desk at any time to recoup, relax, think, and get inspired. This comes with the support of facilities such as themed meetings rooms, chill out and meditational areas (a fantastic idea), aquariums, yoga classes, games room, arcades, billiards, gym, music, variety of cafeterias with free food, free snacks all day...the list goes on. This was when everyone wanted to work at Google (and still do). Attracting the best minds, and then enhancing their capabilities.
Google is all about thinking out of the box, and letting you know it’s more than ok to do so. Actually compulsory! This is the new generation company; our generation of thinking. And because of this, the world is moving faster, with flying colours and diversity, fun filled and inspirational concepts.
In many ways, Google’s workplace seemed to reflect the days of kindergarten (for me, back in the early 80s in Melbourne, Australia), when it was all about learning with fun: colourful building blocks, play doe, painting, writing, animals and nature. Soon after came electronics – Packman, Atari and Commodore 64 (on my part anyway); and then of course the INTERNET!
I guess this is the time when our generation was growing up, and collectively learning the newly inspired ideas from some of our hippy elders! And so it continues...and I would say along the right path.
Source: http://www.web-conceptions.com/web-seo-articles?ID=32

Digital Business Etiquette - Crossing a Fine Line

With the Internet, someone in one part of the world can easily search & find potential clients in another, i.e. sales prospecting. But do they take you seriously or is it a waste of time?

When it comes to online research and sales prospecting, there must be a fine line between spamming and sending out genuine request for proposals to do business; locally or internationally. There must be. All types of businesses have some element of sales and prospecting, don’t they...We all want to increase sales and keep the wheels in motion, and no doubt, we all believe in our product/service.
This applies to all business sectors, but here we shall look more closely at our own, i.e. web development, SEO and digital communications services.
Wherever you’re based, for sure you’ve received, or continue to be receiving emails on SEO and website development services, with super magical and cheap solutions for boosting your website’s ranking in search engines and increasing traffic.
Actually, even here at Web Conceptions we receive such emails on a daily basis, with other digital agencies around the world asking us to partner with them and outsource work to them (although we do this stuff in-house).
Worse still, some go into our portfolio and contact our clients directly. Fortunately we have a very close relationship with our clients. They keep us informed of such behaviour, and trust us with our advice.
Sure, all might be in good intention. Indeed, we all try to sell in business. We all have some sort of process that incorporates some amount of prospecting, such as cold calling, e-mails, telemarketing, advertising, PR, or some other type of sales approach. But where do you draw the line?
Because of such ‘spam’ practices online, I am sure emails regarding SEO and web development services have quickly become to be ignored, i.e. junk and delete.
This then establishes the profession as being somewhat ‘dodgy’ and perhaps not-to-be-trusted. Remember, once you start to burn people, it’s almost impossible to win them back.
In truth, many of these web and SEO services would indeed be of benefit to the business, i.e. increasing search engine rankings and general online presence, therefore business activity.
But somehow the approach of the seller needs to change, and become more credible, genuine and selected. Meanwhile, the approach of the buyer needs to become more efficient, able to recognise which requests are worth looking at in at least a little more detail.
No doubt, all business trust is built over time, and no doubt, face-to-face contact and referrals is where most power lies in obtaining new business.
So as a start, I would say those prepared to speak to you, even travel and visit your premises in your country, and located in the same economic union (i.e. European Union) are at least an attempt to do proper business.
Type of prospects considering request as purely spam
There are generally three types of reactions from buyer prospects to online prospecting. All of them negative and do not actually end up purchasing any service, despite actually being of significant benefit to their own business.
Totally angry prospect: right away this prospect is annoyed, simply because someone found their contact details online, and then used it to send a generic email spam seeking business, i.e. invasion of privacy and personal/business space. Gets worse if they contact multiple times. Email is deleted right away, without even reading. Marked as spam, or even blocked.
Curious prospect: reads a little more into it, or forwards to webmaster/marketing team for more research. More than likely only seeking to read a little more information on the matter just for own purposes, but unlikely to actually reply to the email and purchase any services.
Indifferent prospect: simply ignoring the email due to being well familiar of spam-type sales emails and not wanting to waste any time reading it, or simply not interested in such web/SEO services.
What should you do?
Completely understand, spam is spam and time is money. But losing out on a service that will actually be of benefit to your time and money can also be a bad business decision.
Take a short time and filter the request, as it might be of interest and help significantly increasing your own online presence, credibility and ultimately business activity.
The truth is many of these digital services would genuinely improve (sometimes significantly) your online presence and in turn business activity. We all know the importance of digital channels and better exposure in a world inundated with data and information. Clicking ‘delete’ or ‘mark as spam’ is still easy to do, so taking some seconds is a small price to pay for the possibility of enhancing your online presence and credibility, in turn business activity. Here are some quick steps to filtering genuine services and spam:

• Take some time to quickly skim through the email proposal. No harm in this at all. Then delete/mark as spam if need be, or simple ask for more information.
• Take some time to look through the agency’s portfolio. Again, no harm to have a quick read about the agency, where they are actually based and of course their existing client base and work credibility (i.e. testimonials).
• Build up the relationship over time, as it will allow you to obtain more information about the agency, how they work, and how genuine they are. Try to get some initial free good advice and consultation to see the agency’s way of thinking and working, and if it’s closely aligned to yours.
• Take those attempting to speak to you over the phone or even better, travel and meet in person a lot more seriously, as it shows sincerity and a good approach to general business.

So essentially, Skim, Visit Site & Meet
“Since we all see the undisputable and significant value of having our business/organisation online, and the true power of the Internet in networking and connecting the world, then it stands to reason that we should also accept to work with a web developer/SEO expert in another country.”

Web Conceptions Contact Details

Cyprus: +357 99 01 28 01
Melbourne: +61 452 436 456
Skype: Web-Conceptions.com
E-mail: info 'at' web-conceptions.com
Website: www.web-conceptions.com

Achieving True Website SEO; Globally

SEO strategies are diverse, incorporating both technical & creative elements, together with honesty, hard work & inspiration. Most importantly, it’s all about the website idea & its execution.

Search Engine Optimisation (SEO) is certainly growing in importance. More importantly, legitimate SEO is becoming a priority. Indeed, your website must stand out from the ultra busy online crowd, but it must also do so genuinely, without abusing search engine criteria and without scaring away the user.

ADOPT ONLY GENUINE SEO STRATEGIES OTHERWISE YOU WILL BE PENALISED
If you try to cheat the system in SEO (the system being major tech companies such as Google, Yahoo and Bing), then your website will simply be penalised. Hard to come back after this.
Think about it. The service search engines ultimately provide to users is presenting the most relevant search result. If this is not happening, then their service deteriorates. So they must work hard to implement intense and advance processes in determining which website are trying to cheat them (otherwise known as key word spamming or stuffing, among other black-hat techniques) and which are genuinely offering added-value content to the user. Obviously the latter are the ones that get priority search ranking.
And therein lies the art – value content.
There are many strategies in SEO, but the most important is rich, relevant & SEO-friendly website content, backed by good content research, copywriting, and content maintenance, such as in digital marketing communications. This then also achieves more back-links, another fundamental aspect of SEO. However, it also not as simple as just saying content achieves SEO, so flood your website with content.

ENGLISH WEBSITE CONTENT IS FUNDAMENTAL
Many markets, such as in the US, Canada, Australia and the UK are already well advance in SEO strategies, no doubt backed by their advantage to generate rich content in English – the main driving language for the internet globally. In fact, over 55% of the world’s website content is in English.
This is further enhanced by such market’s ability to easily follow vital trends lead by major online tech companies; consider Google, Yahoo, Microsoft, Facebook, Apple, Amazon, HP, IBM, Dell, EBay, Twitter and LinkedIn to name a few.
In other markets, such as continental Europe, the Middle East and some parts of Asia, SEO is only now really starting to take shape, and somewhat falling behind because of their lack of proper English-content.
No doubt, localisation is also an important aspect when building a website, i.e. targeting your local/specific market. However, to rank well globally, the solution is quite simple. Like it or not, the website needs to be comprehensive in English. Or at very least, present with some English content.

TRUE SEO IS ACHIEVED THROUGH A NATURAL BALANCE OF TECHNICAL ABILITIES & CREATIVITY
Although many can uncover the various SEO tricks – just search online and read the tons of material or watch a few videos – there is much more of an art to true SEO success. It is not as simple as flooding your website with words made-up of “key words”, that all too-abused word nowadays in web design and development.
SEO success also does not just come from technical abilities in web development infrastructure, nor from just content research/copywriting.
In reality, SEO success comes from unique ideas and creations, together with their execution. Understanding the business/sector and market, then putting ideas into practice.
For us at Web-Conceptions, our ideas and creativity come from time to truly think, focus and enjoy, especially since we only ever work on one new website project at a time. This approach then makes it very hard for others to imitate what we do. Or to be more precise, what makes us unique.

Web Conceptions Contact Details

Cyprus: +357 99 01 28 01
Melbourne: +61 452 436 456
Skype: Web-Conceptions.com
E-mail: info 'at' web-conceptions.com
Website: www.web-conceptions.com

Time for Business Start-up

Looking to develop a website for your business venture, as you know it is absolutely essential. In fact, it is where you will focus your marketing communications initially, as it makes economic sense.

When professionals start talking about Information Technology (IT), websites and/or digital solutions, they tend to start getting all technical and stuff. This can be confusing and scary. Some of them do it intentionally in order to justify outrages costs and add-ons.
What you really want to hear is how can business benefit. How will you get more customers. How will you boost brand awareness and credibility.
The key to developing a successful website is to first and foremost understand business, and how to make the business grow using a digital solution. A web designer might design nice-looking websites, and a programmer might develop intense code, but what do they really know about business and marketing?
I know I need a website for my business
You are either a small to medium sized business, doing reasonably well, with some growth; or perhaps a brand new venture, just starting out and just exploring new opportunities.
You’re looking to build a new website for your business (or organisation), in order to enhance corporate credibility, build extra exposure in your market, and increase your sales distributions channels. Indeed, these are the main reasons anyone needs a website.
Perhaps nothing totally fancy, no E-commerce solution, and no complex IT web platform. All you really want is a website that is simply nice modern looking, efficient, effective and affordable – something like a dynamic brochure that allows existing and new potential customers to find you easily on the Internet and through search engines, like what they see, and then contact you to buy your products or services.

You just want to know the most important things to consider when building such a website for your type of business.

This scenario is the most common we come across here at Web Conceptions, in both Melbourne and Cyprus, as well as in other European markets we’ve worked in. No doubt, our existing portfolio has also built a referral network to such a client profile, i.e. start-up businesses or those relatively new to making a website for their business.
The economic situation in both Europe and Australia has further fuelled this type of demand, with many people seeking to venture out on their own, and kick-start a business for themselves; forced into it or not. Certainly it seems to be the right time to explore such opportunities.
I know I need web design/developer
Indeed, there are many website developers out there, all offering seemingly similar services, together with all of these extra add-ons that simply sound like jargon to you, such as: search engine optimisation (SEO), search engine marketing and pay per click adds, digital communications, Content Management Solution (CMS) – custom, Joomla, WordPress, Drupal, mobile applications, as well as a whole lot of other technical stuff.
Each developer claims different experiences in their marketing spill, from being a gun freelancer on the side a few years while in the music industry, to 12+ years experience at a fancy and hip web development and digital agency with coloured plastic chairs, a fluoro retro espresso machine in the lobby, and a corporate policy aligned to something like Google, working in a ‘creative’, ‘flexible’ and ‘fun’ environment.
As a business owner, you don’t care so much about the web developer’s HTML, JavaScript and other coding skills, and how fantastic they say they are. The fancy office on a popular street in Melbourne or in Paris seems nice and all, but you’re also worried that this will ultimately come out in the end price – after all, what they charge must help sustain their own business practice and costly overheads right. And Nespresso pods do not come cheap! Although it is a tasty coffee.
Sure, you know you need a robust and functional website solution, as well as a creative user-friendly web design. We are all Internet savvy now, and so we know that this must help in the business side of things. As will of course the whole marketing idea/concept behind the website.
But at the end of the day, you just know you need a website, and you want it to help drive business activity and bring in extra revenue. Especially when starting out, minimal costs are also important for long term sustainability.
What you really need is a business consultant that understands web and digital
With all web projects, Web Conceptions are fully involved with the client’s business or organisation – part of your team. We do not simply design a website for the client. We work very closely with them to understand their business and goals, thereby deploying the best possible solution. Among other aspects, this primarily includes:

• In-depth research on their business and market
• Competitive benchmark and analysis
• Target and potential clientele
• Ideas and concept phase
• Research and writing of absolutely all website content, thereby achieving true organic Search Engine Optimisation (SEO) – as content is the most important thing with this.
• Customised Content management System (CMS) to allow you to dynamically create new pages and manage some of your content
• Website design, development and functionalities for user experience (UX)
• Digital marketing communication strategy

Above all, we stand by them from the very beginning, working together to help them establish their business and get it off the ground. This includes ideas and consultation on best business practice, organisational strategy, as well as marketing communications – both on- and offline.
Offering an affordable and simple solution to get the ball rolling, bring in some customers, and then expanding the website as the business grows.
A business consultant understands business and marketing. Web Conceptions have this experience and knowhow at an international level (especially in Cyprus, Europe and Melbourne), as well as the skill and expertise in web and digital, translating and implementing all the technical IT stuff into what really matters to your business.
Web Conceptions provide the right business formula for your digital solution.

Web Conceptions Contact Details

Cyprus: +357 99 01 28 01

Melbourne: +61 452 436 456

Skype: Web-Conceptions.com
E-mail: info 'at' web-conceptions.com
Website: www.web-conceptions.com

Responsive Website Designs for Mobile Devices

Make sure site has optimal user experience no matter what device they are using. This is what responsive website design achieves, whilst also boosting SEO. Just ask Google.

We are entering a new era of website design – Responsive. In other words, the website automatically adjusts dimensions (width) to fit the device it is being viewed on, i.e. mobile, tablets, PC.
Responsive web designs are developer’s response to the changing dynamics of new devices. Indeed, there are so many devices out now to surf the web – all sorts to tablet sizes, all sorts of mobile sizes, fablets, and more. Responsive web design ensures your website is properly viewed across the board on all these devices.
There are so many Internet devices available nowadays - and more continually being introduced to market. A responsive website ensures your site is adaptable to all of these, and therefore reaching, and more specifically satisfying a great segment of the market. It offers consistency in browsing, content, functionalities and search engines optimisation across multiple devices.

Responsive to the user web experience
This year, mobile Internet users will overtake PC users and will continue to grow. In some markets around the world, users have actually jumped directly to mobile Internet, skipping the whole PC stage altogether. The same holds true for some demographics. For instance elderly people never having used a PC before are now finding it much easier to browse the Internet with their smartphone.
Of course the fact that mobile devices are far more accessible simply means more and more people are using them on the go – at school, work, on transport, anywhere. Furthermore, most people utilise the Internet on a mobile devices whilst multitasking, i.e. watching TV, commuting on transport, at a bar waiting for their friend, or even talking to someone (annoying I know)!
Essentially, this means your website must adapt, and ensure the user experience is easy and satisfactory on mobile devices; tablets and Smartphones.
Consider people travelling to work on the train, or standing waiting for a bus browsing the web. They are far more likely to enjoy the web browsing experience if your website is easy to use on their phone. Responsive design reduces the width of a website to single column navigation, making it much easier to scroll up-and-down with your thumb, click different links, and see everything the website has to offer in one single column view.
If they are more satisfied, they are far more likely to be converted into some form of ‘call to action’, i.e. buy your product/service, sign-up to your group.

Mobile website or responsive design?
The alternative is to have a mobile version of your site that re-directs to another URL (web address). This does indeed work well in some situations. Larger companies that simply want to offer some aspects of their website to mobile users, especially when the website is heavily dependent on specific interactive components.
Overall, which option is best for your business/organisation will no doubt depend on your case, your users' habits, and, of course, your budget. Each has pros and cons.
The main limitation to responsive sites however, is that in order for it to be adapted to mobiles it must offer a reduced (lighter) version of the website. In other words, it does not provide all the website’s content. But how then can you assume what the visitor is seeking exactly? Perhaps they are missing out on reading some valuable information, and in doing so, you missing out on a valuable client. Responsive on the other hand provides absolutely all the website’s information. Nothing misses out.
The other flaw of mobile website version is its impact on search engines optimisation (SEO). Since it has two separate URL, it seriously runs the risk of dividing page rank.

Responsive optimisation (SEO) to Google’s demands
One half of all local searches are now performed on mobile devices. So you really want to implement the best solution.
Responsive website design is the best solution when it comes to search engine optimisation. Everything is handled from one URL, so page rank does not get divided, and everything works fine. All web code and content is centralised, therefore can more quickly build credibility with search engines, trust, build and share links, and ultimately greater impact in organic search engine ranking. It also helps search engine's algorithms assign indexing properties for it.
From a web owner’s or master’s perspective, it is also much easier and more efficient to manage content.
Overall, responsive sites create a more efficient and consolidated SEO strategy, as well as for general branding. Search Engine Giant Google prefers the responsive option as opposed to mobile specific websites. Google co-founder and CEO Larry Page offers his opinion on responsive Vs mobile website:
“We don't necessarily want [our advertisers] to have mobile sites... I find I get frustrated on my phone when I hit these mobile sites... I just find it confusing... As an industry, we need to improve these experiences... I'd almost say that we shouldn't be designing for mobile. The kind of mobile phones we have now, the state of the art, are a little bit beyond, and those experiences [i.e., full websites] should work on those devices as well. I'd like to see us move in that direction.”
This is the world's leading search engine telling you how to manage your mobile website solution. As a website owner, I'm guessing this is the approach you should want to take.

Standalone mobile Applications: mobile apps fill the gap in content and feature-rich experiences left by their mobile website. While apps can be much more powerful than mobile websites, the downside is that it requires a user to install and refer specifically to it. In other words, they do not capture organic search visits. They also need regular updates, and need to be constantly installed on the deice – these days many people are uninstalling many apps they are either not satisfied with or do not absolutely require, as it chews up their device’s power.

Web Conceptions Contact Details

Cyprus: +357 99 01 28 01

Melbourne: +61 452 436 456

Skype: Web-Conceptions.com
E-mail: info 'at' web-conceptions.com
Website: www.web-conceptions.com